Everything you need to know about video intros that get noticed.
Several factors are considered when creating a video. These include the script, lighting, resolution, and so on. However, the key factor is the intro which can make or break the video’s traction.
Marketing has taken on a new shape today with the rise of videos as the preferred conduit of interaction between the company and its target audience. The popularity of video, in general, is backed by statistics. According to Cisco, video is forecasted to make up 82% of internet traffic by the end of 2022.
We enjoy watching videos now more than before due to the improved resolution, greater video sizes online, and the multitude of video streaming services to occupy our time. The abundance of videos online has generated stiff competition. However, newcomers or small businesses with tight budgets should not lose hope. There are several ways to ensure that a video gains traction and works with the algorithms for maximal success.
Let’s imagine that I am a small business owner seeking to post videos on YouTube about my products. What would I need to consider?
The most obvious things may include the script, resolution, appearance, and tunes of the video. A specific factor triumphs over all these things, though – the video intro. The introduction sets the mood for the video and convinces the audience to watch the video. When making my video, I cannot just say a few words and call it a day. I understand that 83% of viewers continue watching a video if the topic at hand interests them. Therefore, there is a right way to make a video intro.
This article dives into the pivotal role of video introduction, how to make a captivating intro, and why we should invest in free intro makers online to help us revamp our content.
Table of Contents
Defining a video intro
The video intro is the first contact the viewer has with our videos.
Video intros significantly influence the brand’s perception. A well-designed intro featuring a short title screen, a voice-over, or a relevant image evokes a positive attitude from the audience. A poorly-made intro, on the other hand, may leave a bad impression among viewers considering the brand unprofessional.
Purpose of the introduction
Here are a few reasons why we should pay close attention to the video intro.
Grab the viewer’s attention
60% of viewers watch a video because they are interested in the subject matter. What happens if we want to discuss the exact topic they are looking for but fail to mention it within the first few seconds? They may opt for another video while falsely believing that we aren’t addressing the desired subject matter. Intros help us attract the target audience and maintain their attention. A consistent pattern noticed in free intro makers online is that they aim to state the topic early on.
Build a rapport with the audience
Furthermore, the audience wants to connect with us. The downside of increased video viewing in today’s society is the skyrocketing discrimination among viewers. If the introduction isn’t right, we opt for another video within minutes. Tell a story during introductions. Aim to engage the audience. According to Div Manickam, guest author for Forbes, crafting a story (a picture-perfect introduction) is a better approach to intros than pitching the brand.
Introduce the brand, product, or service
Video marketing enhances brand awareness and lead generation. We can promote our brands, introduce a new product range, or educate the public on the benefits of service in videos. Intros allow us to make a positive first impression. Well-designed introductions foster a positive attitude towards the brand in viewers.
Stick to one topic
During the planning stages of video making, it is crucial to develop a script that aligns with the topic at hand. Video intros guide the script-creation process. We identify the intended topic of the video and create an introduction centered on this. From there, we write on the topic steering clear of deviating from the subject stated in the intro.
Proven tips to revolutionize video intros
Now that we understand why we should have intros, some people may dread the idea of creating one themselves. Luckily, several applications allow us to create free intro videos online. These applications simplify the process tremendously. I will also dive into how to make exceptional video intros that get channels noticed.
Length of the introduction
The duration of video intros is key for ultimate success. We need to get to the point as soon as possible. Satisfactory intros range between three and seven seconds. However, good intros can also be twenty or thirty seconds long. The trick is to keep the video intro as short as possible and as long as required.
Select the right background music
Don’t neglect the audio simply because it is a video intro. Start the video with appropriate background tunes to accompany the onscreen visuals. This attracts the viewer’s attention and helps set the tone for the video. Multiple websites provide royalty-free music to embed into the video. When choosing a track, consider its mood and whether it aligns with the intro.
Optimize the intro for search engines
The video intro may be a text detailing the topic discussed. This video title should be clear, include a minimum of five words, and feature the primary keyword. The intro should also outline the subject matter. Provide a detailed description of the topic while seamlessly including keywords. Furthermore, perform keyword research and add captions to increase accessibility. You can take it a step further by including a transcript of your video. This adds another level of video optimization and accessibility. You can easily transcribe a video with software.
A statement that makes us all shudder yet encompasses what is expected of us in video intros is “Tell me about yourself.” An intro is simply an opportunity for us to introduce ourselves, a brand, product, service, or topic. Many of us dread intros because we worry that we’ll get it wrong and turn off our viewers. The importance of intros dictated in this article helps us reimagine them as the foundations of meaningful interactions with our audience.
Olivia Ormos of OO & CO shared with Forbes that the best way of engaging viewers is to ensure that their attention is grabbed within the first five seconds.