Real estate has been one of the most profitable businesses. According to Zillow, home values have grown by 7% since 2018 in the USA. Another report by RealWealth suggests that there has been a rise of 50% in people investing in real estate, and most of them are millennials. The market is still growing, and the opportunities it offers are still unexplored. This is where the application of technology comes in. If you are a real estate agent looking for ways to expand your business, keep reading.
It is imperative to maintain pace with the ever-developing technology. There are several benefits that you might be missing by not using the technology properly for your real estate business. For example, social media can exponentially boost real estate agent marketing and enable you to reach larger audiences.
So here are seven must-use technology tools for real estate agents –
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3D Immersive Property Selector
At a point when the majority of the world is opting for “work from home,” the use of 3D Immersive property selectors becomes even significant. It empowers you to engage with interested customers. Tools like 3D Immersive Property Selectors have shown a high conversion ratio due to its ability to deliver the project even without having the customers visit the sites.
To get started with this fantastic tool, you need to inform the solution provider about the space by sharing your materials like project plans, brochures, and pictures. You can use multiple options like HQ walkthrough, 3d apartment selector, chatbox, and other such interactive tools. Once you have decided everything, the project comes live within a few days. Your customers will be able to enjoy watching and analyzing your properties through their devices. You can also install these in your real estate office. Through this technology, you can sell properties to customers from any part of the world.
Zurple is a marketing and Real estate lead generating software. Email marketing is still one of the most reliable media of marketing. The primary purpose is to convert the audiences into clients. Zurple uses analytics and sends personalized emails to potential candidates from the real estate agent’s email. These stats decide the best time and content based on the behavior of the potential target. Every mail includes properties and market data based on the preference of the client. Zurple is a smart tool which can allow you to start a conversation and attract new customers.
Video marketing is one of the most powerful methods to turn your audience into a customer. To use video marketing efficiently, every real estate agent needs an app like Animoto. This reliable video app allows you to create property listing videos, testimonial videos, slideshow videos, and marketing videos.
Animoto’s simple and easy user interface ensures that you can effortlessly create desired marketing videos using the pre-built storyboards and the in-built library of animations and music. You need to upload your video and use the features effectively to have a professional and polished marketing video. Use your social media to share these videos to have the maximum exposure on your audience.
3D Interior Walkthroughs
Like 3D property selectors, this 3D visualization tool allows the clients to visualize and sense the interiors in a much detailed way. 3D interior walkthroughs can give your potential clients an experience where they feel like they are wandering and living in space. This means that you don’t have to spend hours of labors creating model flats. You could simply use 3D visualization and upgrade it based on your customer’s preferences. Moreover, the 360-degree walkthrough allows the clients to understand their needs and get a clear picture of the end product.
The best part is you could be in the United States, and your client could be in Australia and yet experience your property with this technology. All they need is a web link and a device.
Canva is an online graphic designing tool that almost everyone can use because of its easy user interface. Canva offers some amazingly simple layouts and easy-to-use options to help you create professional marketing advertisements and collaterals.
You already know how significant it is to be able to attract customers for any business. This is precisely why everyone should be using Canva as it helps you fasten the design process. It comes with several existing photographs, graphics, and fonts to choose from. It also gives you the flexibility to import and create your font.
You can use real estate brochure templates, real estate flyer templates, social media graphics, and even real estate postcard templates to create a desirable marketing piece. Canva’s user interface is simple enough to make them yourself without any professional help and create something that looks entirely professional.
Social Media is perhaps the best tool for technology that can be used for marketing purposes. You already know how important marketing is; hence, social media’s role in the present time is undeniable. Today, we have various social media platforms. Facebook has nearly half the earth’s population, and then there is Instagram, an excellent platform for marketing. Therefore creating your brand on it and gaining Instagram followers is an exceptional idea for anyone looking to expand their audience.
This is where Hootsuite comes into the picture. It is a social media management tool, your one-stop solution for multiple social networking sites such as Twitter, Facebook, LinkedIn, and Instagram. Within Hootsuite, you can manage all your social media accounts in one place. This saves your time and enables you to manage all of them easily from one place.
You can create brand awareness and grow your viewers by regularly posting and engaging with your audience. It also offers analytics that will help you analyze your posts and improve them. What’s even surprising is that Hootsuite is free! So why not use it today and gather more customers for your brand.
You are already aware of the importance of using the cloud for your business. Using DocuSign will enhance this process and make sure you can finish your deals and store them on the cloud. DocuSign is an electronic signature service that can be used anytime, anywhere, and at any device.
DocuSign enables you to accelerate the contract process while reducing the paperwork. It also ensures extra security and reduces reworks. Ultimately, it means more deals for you.
The real estate industry is on the ascent, and those associated with it need to up their game to get the maximum benefits of this opportunity. Being updated with the tools and technology gives you an additional advantage over others. It also ensures that your work is more effective and relevant.
You will indeed need some practice to get comfortable around these tech tools, especially if you’re using them for the first time. But these are also the solutions to your everyday problems, and using them will allow you to focus on the more significant tasks and hence, generate more business.
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