Social media marketing trends change every year. Social media is no longer just a trendy marketing tactic, it is a crucial technique. Today’s consumers are turning to social media to find brands they can trust. For example, they are looking for user “testimonials”, examples of exceptional customer service, and more. To meet these evolving demands, your business must maintain an engaging social media presence. In this way, you offer your customers the brand experience they expect.
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Best Trends for Social Media
Increased demand for engagement
People want to do business with companies they know, trust and love. A company that simply uses social media marketing as a medium for advertising loses the most important part: the “social” aspect. It is precisely in the social aspect that you have the opportunity to build the most important connections. In 2021, those who engage with their audiences will be the ones who win.
Facebook involvement is declining
Data shows that Facebook usage and engagement has dropped significantly: According to the latest surveys up to 50% of users have taken a break from the site in the past year. 25% have removed the app from their phones. This does not mean it is a dead channel, but it does mean that we need to explore alternatives. To increase the popularity on Facebook, then you need to amplify your marketing strategy with more Facebook page likes, other promotional options, etc.
The growth of LinkedIn
In terms of undervalued social platforms, LinkedIn’s growth will be huge in 2021. So many marketers have really taken advantage of LinkedIn as a publishing and content platform, for example. This happens even if they urge a CEO to post occasional words of wisdom. Those who develop a strong LinkedIn strategy will show the message of their brand. Companies often have a demanding audience, who are looking for, for example, high-quality content, advice and opportunities to participate.
Rise of Instagram stories
It’s no secret that Instagram stories are gaining popularity. They also increase engagement through organic and paid methods. According to TechCrunch, Instagram exceeded 1 billion monthly users in June 2018, and Instagram Stories attracted nearly 400 million users, according to Business Insider. Instagram Stories should be an essential part of your 2021 social media strategy.
Marketers need to think about interactive content. Instead of yelling at your consumer, invite them to an experience. Interactive quizzes have taken the marketing world by storm, and software tools like Float IQ and Buzzfeed Quiz Generator make it easy for marketers to run quizzes through their social channels. Don’t forget to log in to your eCommerce pages to reveal the quiz to boost sales.
Visual is the new content medium in the social field, where live video is the most attractive way of communicating. Good live video is authentic, doesn’t feel scripted, and connects to a person on a massive audience scale. Marketers should actively use analytics and insights from live video consumption to learn more about their audience and increase their engagement with them.
Social media marketing for confidence building
While the public use of social media continues to grow, confidence in social media marketing has never been lower. Brands need to switch from maximizing their reach on social media to nurturing trust. In order to be considered an “influencer”, you want more intimate and transparent discussions with your followers. The viral nature of social media will help you expose yourself to a wider audience.